Wise men make more opportunities than they find. (Francis Bacon)
He who seeks pearls must dive deep. (John Dryden)
If you can't explain it simply, you don't understand it well enough. (Albert Einstein)
The best way to have a good idea is to have lots of ideas. (Linus Pauling)
Si vis pacem para bellum (Giulio Cesare)
I don't want any yes-men around me. I want everybody to tell me the truth even if it costs them their job. (Samuel Goldwin)
If you can talk brilliantly about a problem, it can create the consoling illusion that it has been mastered. (Stanley Kubrick)
Managers who are good communicators are often expert in hiding real problems. (Chris Argyris)
To dare: that is how you achieve progress. (Victor Hugo)
The secret of success is sincerity; once you can fake that you have got it made. (Jean Girardoux)
An ounce of imagination us worth a ton of strength. (Laurence J. Peter)
Few things happen at the right moment in time, and most things just don’t happen at all. The conscientious historian can correct these defects. (Herodotus)
From history we only learn that we don’t learn from history. (Georg Wilhelm Friedrich Hegel)
It is not true that we don’t have time, we have too much time that we don’t know how to use. (Seneca)
Speak softly and carry a big stick. (Theodore Roosevelt)
Right and wrong can never be precisely divided in two so that each part has none of the other. (Alessandro Manzoni)
The greater a man, the less fixed are his opinions, which depend on events and circumstances. (Napoleon)
Only superficial people don’t judge by appearances. (Oscar Wilde)
Discovery consists of seeing what everybody has seen and thinking what nobody has thought. (Albert Szent-Gyorgyi)
Only the very wise and the very stupid never change. (Confucio)
Media relations PDF Print E-mail

pallino Strategic and action planing
pallino Writing and editing press releases
pallino Preparing other collateral: photo, video, graphics and data,for the media
pallino Speeches, presentations, articiles
pallino Focused media contacts to get coverage, develop relations and increase understanding
pallino Interviews,one to one and group meetings,interviews, conferences, technical visits, media tours
pallino Media monitoring – about you, your competitors, the scenario. Daily clips and reports

Media relations:  the four key values

Creative

Reliable

Effective

Convenient